Sessions From La Loma, one of the leading live performance series in tropical music, and Puntilla, a leading hub for record production, distribution and marketing, announced a distribution agreement in Miami.
“We are proud to close this distribution agreement with Sesiones Desde La Loma. The mix of music with informal conversations between Norberto and his guests is something very special that gives it a fresh and authentic touch. At Puntilla, we are excited to be able to take the series to the next level, amplifying its reach, growing its audience and connecting with fans of the genre,” said Claudio Pairot, CEO of Puntilla.
Since 2019, talented singer Norberto Vélez and respected producer Gabriel Ramos joined forces and their passion for music. Norberto built a mini-house with a typical balcony, thinking of having a place to enjoy with family and friends. He and Gabriel used that balcony as a stage for relaxed but well-organized music sessions, accompanied by a group of musicians.
Forty editions later, and five years after its creation, Sessions From La Loma has become a cultural phenomenon.
“We are very happy to be part of the Puntilla family. With this alliance, we reaffirm our commitment to continue bringing our music to all corners of the world with our program Sesiones Desde La Loma,” said Vélez, a Puerto Rican singer, producer and musician with an indelible mark on the Latin music scene.
The partnership is another step towards amplifying the reach of the tropical genre to audiences of legendary artists, as well as with new generations such as Carlos Nevárez, Motiff and Jimmy Rodríguez, who have participated in the sessions.
Puntilla offers each artist a personalized approach and focuses on education, incorporating technology, strategy and fostering meaningful connections within the industry. Its platform for established and emerging artists works with a full spectrum of services covering content management and music rights across four key divisions: label, distribution, publishing and marketing.
Puntilla works with essential artists in the Latin music scene, including Fonseca, Gente de Zona, Leoni Torres, Descemer Bueno, Motiff, Jimmy Rodríguez, Dale Pututi, Los 4, Los Van Van and Karmen Muradas, as well as labels such as Magnus Music and We Could Be Music. It is the only YouTube Music Multi-Channel Network (MCN) based in Miami.
Puntilla has worked with artists who have earned Latin Grammy nominations and awards, such as Orquesta Aragón’s ‘Ícono’, which won in the Best Traditional Tropical Album category. Creators such as Gente de Zona, Marc Anthony and Fonseca have received YouTube’s Gold Award, while Leoni Torres, DJ Unic, Tune Lyrico Hindy, Tune Lyrico and Guaco have received Silver. Puntilla also has six RIAA certifications.
