ROME-The 2024 Global Brand Cultural Event hosted by Kweichow Moutai Group recently concluded successfully in Italy. Using liqueur as a cultural bridge between East and West, the event charted new paths and milestones where Chinese brands, such as Kweichow Moutai Group, can expand their global reach.

As part of the event, Moutai organized two major theme dinners in Milan and Rome. Gao Shan, president of the union of Kweichow Moutai Distillery (Group) Co., Ltd., emphasized Italy’s long-standing support for Moutai’s international trajectory. He explained that the brand has been exported to Italy since the 1970s.

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Contacts

Eason Zhou
E-mail: evisionsinfo@gmail.com