Times Square never ceases to amaze! This time, the protagonist of the scene was Kim Kardashian, who literally multiplied in a 60-foot inflatable balloon to promote her new line of swimwear SKIMS. The image, a replica of a recent photo shoot of the businesswoman in a blue bikini, left passers-by speechless and generated an intense debate on social networks.
A marketing strategy in a big way
The giant Kim, with her iconic curves and a tiny blue bikini, became the center of attention in the most commercial city in the United States. The businesswoman, known for her business acumen, did not hesitate to share her excitement on Instagram: “Oh my God, I can’t believe there’s a 60-foot balloon of mine in a SKIMS swimsuit in the middle of Times Square.”
The new SKIMS swimwear collection, according to Kim herself, seeks to make all women feel “confident and surprising” with what they wear. “I love how this collection has something for everyone,” the Kardashian said in a statement. The brand describes the pieces as “your passport to a sexy wardrobe for a getaway that exudes confidence and effortless style.”
Mixed opinions: from amazement to bewilderment
As expected, the extravagant advertising campaign generated mixed reactions. Some praised Kim’s boldness and the effectiveness of the marketing strategy, while others expressed displeasure and bewilderment.
Social networks were flooded with comments and memes. Some users called the giant balloon “scary” and joked that spectators should “run for their lives.” Others, more critical, pointed out that the Kim doll “seems ashamed to be there.”
Kardashian eccentricities: surprise or routine?
The Kardashian family, known for their reality show “Keeping Up with the Kardashians,” is no stranger to eccentricities and flashy marketing strategies. However, the magnitude of this advertising campaign has exceeded expectations and has generated a debate about the limits of promotion and public image.
