Perion launches Anyplace TV to expand video and CTV advertising solutions through stylized DOOH

New solution unifies digital out-of-home (DOOH) and video advertising environments to help brands expand coverage and diversify screen resources

NEW YORK and TEL AVIV, Israel- Perion Network Ltd. (NASDAQ & TASE: PERI ) , a technology leader connecting advertisers and consumers through all major digital channels, today Announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their connected television (CTV) and other video advertising to unique out-of-home screens. Perion’s Anyplace TV has been launched globally, allowing advertisers to expand the reach of their one-to-one video advertising from traditional video channels to a unique one-to-many DOOH environment and increase advertising effectiveness.

With video advertising spending expected to reach US$191.3 billion this year, of which CTV accounts for US$34.4 billion1 ^, Perion’s Anyplace TV has introduced an effective video advertising landing method. The solution uses Perion’s DOOH impression multiplication methodology via the Hivestack platform and leverages Media Rating Council (MRC)-certified industry organization metrics from their respective markets. This approach bridges the gap between one-to-one and one-to-many environments, allowing advertisers to achieve greater scale and efficiency.

Tal Jacobson, CEO of Perion, said: “Video advertising has evolved beyond a single channel strategy. While it is not uncommon to run video ads on multiple channels, including DOOH, the path to planning and launching across multiple channels is Perion’s Anyplace TV represents an important step forward in this evolution to simplify the advertiser experience. By unifying DOOH and CTV environments, we enable advertisers to easily realize the impact of their video assets. Maximize your capabilities while achieving superior cost-efficiency and guaranteed MRC ad visibility.”

Key advantages include :

Guaranteed ad visibility : non-skippable ads with 100% viewability and completion rate.
Broad coverage : 75% of Perion Hivestack’s inventory across its global network of 1 million screens supports video DOOH advertising. .
Creative flexibility : Supports standard 10-, 12- and 15-second video ads, with audio capabilities in certain locations.
Optimize on the fly : Dynamic scheduling and content updates for timely adjustments to your campaigns.

Today, 75% of Perion’s global DOOH inventory supports video advertising functions. Platform data shows stable adoption of the video format, with video appearing in 22% of global DOOH ad campaigns and up to 40% of US market ad campaigns over the past year, with higher penetration in other regions.

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¹Statista Video Advertising Market Insights , March 2024

About Perion Network Ltd.

Perion uses technology to connect advertisers and consumers across all major digital channels. Our cross-channel creative and technology strategies enable brands to maintain a strong presence throughout the consumer journey, both online and offline. Perion is committed to building an advertiser-centric world that provides significant benefits to brands and media owners.

For more information, please visit Perion’s official website: www.perion.com .

forward-looking statements

This press release contains historical information and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding Perion’s business, financial condition and results of operations. Forward-looking statements can be identified by words such as “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions. Such statements reflect Perion’s current views, assumptions and expectations about future events and involve certain risks and uncertainties. Many factors could cause Perion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or financial information, including, but not limited to: Israel’s ongoing conflict with Hamas the war and any deterioration of the situation in Israel (such as further mobilization); failure to realize expected benefits from companies and businesses we acquire and that we may acquire in the future; risks associated with integrating the companies and businesses we acquire, including employee retention and customer acceptance degree; the risk that such transactions may divert management and other resources, affect the ongoing operations of the business, or otherwise interfere with the normal conduct of those businesses; potential litigation related to such transactions; and the general risks associated with Perion’s business , including frequent and drastic changes in the markets in which it operates and the overall economic and business environment, the loss of key customers, data leaks, cyber attacks and other similar incidents, unpredictable sales cycles, competitive pressure, and market acceptance of new products. changes in applicable laws and regulations and industry self-regulation, failure to achieve efficiency and cost reduction targets, changes in business strategies and various other factors, whether or not mentioned in this press release. Various other risks and uncertainties may also affect Perion and its operating results, as detailed in the reports Perion files with the U.S. Securities and Exchange Commission (SEC) from time to time, including the report filed with the SEC on April 8, 2024 for the year ended December 31, 2023. annual report on Form 20-F. Perion disclaims any obligation to update these forward-looking statements.

Disclaimer: The original version of this announcement is the officially authorized version. The translation is for convenience of understanding only. Please refer to the original text. The original version is the only legally binding version.